There can be no doubt that the Internet has profoundly changed the way we communicate with each other, how fast we can access information and how easy it is to share news and connect.
The spread of traditional media, like newspapers, television and magazines has somewhat decreased but companies still need to be where their customers are now more so than ever. The exciting news is that there are numerous advantages to being online.
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Cost effective: In small and medium sized businesses marketing budgets are usually small. Therefore, in order to squeeze the juice out of them, these budgets need to be used as cost effectively as possible. An eMarketing campaign can draw from the best of hardcopy documents such as direct-mail offers, newsletters and advertisements without spending the costs normally incurred in printing and posting them due to the fact that they can be sent electronically.
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Targeted: Online marketing affords you the opportunity to customize specific messages for specific audiences. For example, a potential client is interested in one of your products but is not interested in any of the accompanying services that you offer. A well-planned online marketing campaign can meet that potential client’s interests exactly, the result being that you can give the right information to the right people and ultimately attract them to your business.
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Time efficient: In business, time is money. eMarketing has the advantage of being faster to set up and implement than most other more traditional marketing methods. Similarly, the response mechanisms to the eMarketing tools are equally speedy. So you can expect to see results immediately.
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Measurable: Online surveys and other interactive tools allow you to know how many people are visiting your website, what they looked at and how they heard about you. This is invaluable information that you can use in order to ascertain a better understanding of your customers and what they want from you.
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